Role: Producer, Writer, Video Editor, Video SEO

In 2021, I spearheaded an empathetical adoption storytelling campaign in an effort to increase video SEO for the company. As Lead Producer, I managed content creation from pre-production to delivery and led a team of content creators to deliver a multifaceted series of heartfelt YouTube videos. Mixing empathetical storytelling with a strategic SEO approach, our team managed to secure top spots in all adoption-related keyword categories while creating a portfolio of content that could be used across social media and client channels. By 2023, our large-scale campaign had resulted in doubled subscribers, a 10% increase in search results, a 10% increase to our target audience, and a 5% increase in browse features on YouTube. On Google, American Adoptions maintains the top spots for adoption-related keywords and is consistently featured in the top 3 video results.